Meta Ads Management

Your ads deserve an agency that actually understands ANDROMEDA.

Showcase what makes your brand unique and valuable.
ANDROMEDA-First Process

How we run Meta at [scale|speed|profit]

01

Signal Cleanup

We audit your pixel, CAPI setup, conversion events and attribution configuration. If Meta's AI is learning from dirty data, everything downstream suffers. We fix the foundation first.

02

Cue Strategy

We map creative angles and cue variants to specific audience states and buying triggers. Every asset is built with a hypothesis, not a hunch.

03

Iteration Cadence

Structured testing cycles with defined statistical thresholds. We know when to kill, when to scale and when to iterate. No gut decisions, no premature kills.

04

Scale Governance

Once winners emerge, we scale with pacing controls and budget governance that protects efficiency. Scaling shouldn't mean watching your CPA blow out.

FULL STACK MANAGEMENT

What we manage

We build lean, consolidated structures that give ANDROMEDA maximum learning signal. Fewer campaigns, broader targeting, smarter budget allocation.

The AI does the heavy lifting when you feed it properly.

We run structured test matrices using The DREAM (Define. Research. Execute. Attribute. Multiply.). Hook variants, visual cues, offer framing and CTA styles tested systematically so you know exactly what's working and why.

Pixel health, server-side tracking integrity and conversion event alignment. If your tracking is leaking data, Meta's AI can't optimise properly. We fix that.

Pacing, scaling decisions and performance governance managed daily by experienced buyers who've spent hundreds of millions across ecommerce verticals.

SIGNAL QUALITY DEEP DIVE

The foundation most agencies skip

Before we touch a single campaign, we fix your measurement infrastructure. Meta's AI is only as good as the data it learns from.

Pixel & CAPI Health

We audit your Meta Pixel and Conversions API setup to ensure server-side and browser-side events are firing correctly, deduplicating properly and sending accurate value data. Dirty conversion data means Meta's AI optimises toward the wrong outcomes.

Event Architecture

Not all conversion events are created equal. We configure event priority, aggregated event measurement and custom conversions to give ANDROMEDA the cleanest possible signal about what "success" looks like for your business.

Attribution Alignment

We align your attribution settings, click windows and view-through logic to match your actual customer journey. Most accounts use default settings that either overcount or undercount conversions, leading to bad scaling decisions.

Audience Quality Signals

First-party data integration, custom audience health and Advantage+ audience signal configuration to give ANDROMEDA the best possible starting point for delivery.

ANDROMEDA ERA
Simplified Meta account structure visual

ADVANTAGE+ SHOPPING CAMPAIGNS

Why simplified structure wins in the ANDROMEDA era

Advantage+ Shopping campaigns give ANDROMEDA the broadest possible signal to optimise against. Instead of splitting audiences into dozens of ad sets with conflicting budgets, we consolidate into lean structures that let the AI learn faster and find buyers you'd never have targeted manually.

In practice, this means fewer campaigns with broader targeting and more creative diversity. It feels counterintuitive if you grew up on the old Facebook playbook, but the data is clear: accounts that consolidate see faster learning, lower CPAs and more stable performance at scale.

Fewer campaigns Less budget conflict across the account.
Broader signal More room for Meta to find buyers.
Daily control Transition monitored as delivery shifts.
PLACEMENT STRATEGY

Every placement, optimised

Still the highest-volume placement for ecommerce. We optimise creative specifically for feed scroll behaviour with front-loaded hooks and clear product visibility in the first frame.

Reels now account for over 50% of time spent on Instagram. Our vertical video creative is designed for sound-on, fast-paced consumption with pattern interrupts in the first second.

Ephemeral format with high engagement potential. We create stories-native content with interactive elements, polls and swipe-up CTAs that feel organic rather than interruptive.

When running Advantage+ creative, Meta automatically adapts your assets across all placements. We provide assets in every required ratio (1:1, 4:5, 9:16, 16:9) so the system never has to crop or compromise quality.

Achievement highlights

By the Numbers

$500M+

Meta ad spend managed

Across ecommerce brands from $1M to $50M+ annual revenue.
10-15+

Creative assets per campaign cycle

Conceptually diverse, not minor variations. What ANDROMEDA needs to find winners.
50+

Years combined experience

In ecommerce media buying, creative strategy and performance marketing.
SCALE GOVERNANCE

SCALING WITHOUT COLLAPSE

The #1 reason Meta accounts fail at scale. And how we prevent it.

Most accounts fail when scaling because they increase budget too aggressively, causing CPAs to spike as the system re-enters learning phase. Or they duplicate winning ad sets, creating internal auction competition that drives up costs.

Our scaling methodology uses graduated budget increases (15-20% per step), campaign budget optimisation for cross-ad-set allocation and horizontal scaling through new creative angles rather than audience expansion. When a creative concept proves its CPA at $500/day, we don't just triple the budget.

This approach is how we've taken accounts from $20K/month to $200K/month+ without the CPA collapse that kills most scaling attempts.

Measured increases Graduated budget steps instead of panic-inducing jumps.
No auction cannibalisation We avoid duplicated ad sets fighting themselves.
Creative-led scale New hook variants preserve the winning core.

Does this sound like you?

This service is built for brands that are done with guesswork.

You're spending $10K-$500K+/month on Meta but CPAs keep creeping up

Your creative testing feels random and you can't tell what's actually working

You've tried scaling but performance tanks every time you push budget

Your current agency can't explain why ROAS dropped last week

This is what you get.

As well as direct access to your media buyer, not an account manager who relays messages

90-day account growth roadmap with clear milestones

Weekly testing matrix with creative brief and performance feedback

Performance and decision reports you can actually understand

Creative feedback briefs that feed directly into your next production cycle

REPORTING & COMMUNICATION

How we keep you informed

01

Weekly Performance Brief

Clear, jargon-free summary of what happened, why it happened and what we're doing about it. No 50-page decks. Just actionable insights.

02

Creative Testing Report

Which creative concepts won, which lost, what variables drove the result. This feeds directly into the next production brief.

03

Monthly Strategy Review

Big-picture performance trends, scaling opportunities, seasonal planning and budget allocation recommendations for the month ahead.

04

Real-Time Slack Access

You get a dedicated Slack channel with your media buyer. No ticket systems, no 48-hour response times. Direct access to the person managing your money.

FAQs

Questions? We got answers.

Most agencies still run the 2021 playbook: stacked interests, micro-segmented audiences, endless A/B tests on minor variations. ANDROMEDA rewards the opposite: broad targeting, conceptually diverse creative and clean conversion signals.


We build every account around those principles from day one.

Signal and structural improvements often show within the first 2-3 weeks. Meaningful, scalable performance shifts typically follow within 60-90 days as creative testing loops mature and Meta's AI has enough data to compound learning.

No. We use broad where it supports performance, but campaign structure decisions are based on your account's stage, data quality and commercial goals.


The point is we let the data decide, not outdated assumptions.

Absolutely. We can plug directly into your existing creative workflow or lead full production.


Either way, performance feedback flows directly into creative briefs so every new batch is smarter than the last.

To feed ANDROMEDA properly, we recommend 10-15+ conceptually distinct assets per campaign cycle. Not minor variations, real conceptual diversity across hooks, formats and angles.


Our creative team produces these as part of the service.

START HERE

Not ready for full management? Start with an audit.

Marketing & Content Audit

Not ready for full management? Start with a Marketing & Content Audit. We'll deep dive into your Meta and Google accounts, creative library, tracking setup and funnel, then deliver a 90-day action plan ranked by revenue impact.

Get the Marketing & Content Audit
Get in touch with our team

Ready? Set? Convert.

We'll audit your Meta account and map the highest-impact next steps. No obligation, no fluff, just a practical plan you can act on.

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