The retention platform that actually learns your customers.
Most retention platforms treat every customer the same. Attentive doesn't.
Attentive is built around real-time data activation. Every message is informed by what that specific customer has browsed, bought, clicked and ignored. Not segments of thousands. Individual signal-driven personalisation at scale.
While most email platforms run on static flow logic, Attentive uses AI to identify the right channel, the right message and the right moment for each subscriber.
The result is a retention engine that gets smarter the longer it runs. Brands on Attentive see 46% lift in revenue per message with AI-optimised email and 576% campaign revenue growth benchmarked across the platform.
We build and manage the systems that make those numbers real for Australian ecommerce brands.
By the Numbers
Moving from Klaviyo or another platform? We've done it dozens of times.
Migrating to Attentive from Klaviyo, Omnisend, Dotdigital or another ESP is a high-risk exercise if you do it without a plan. Done wrong you lose subscriber data, break active flows and tank your sender reputation during the transition.
Done right, the migration is invisible to your customers. Revenue keeps flowing. Lists stay clean. Sender reputation carries over intact.
Our migration process covers list export and data mapping with engagement history preserved, flow architecture rebuilt from scratch in Attentive (not imported templates), Shopify integration and event trigger configuration, segment recreation with Attentive's native data layer, sending domain setup and warm-up sequencing, and parallel platform running until confidence is established.
We have migrated brands with 50K to 500K+ subscribers. No deliverability drops. No revenue gaps.
Our migration process
Data Audit
We map your existing subscriber data, engagement history, segments and flow structure before touching anything. Know what you have before you move it.
Parallel Setup
Attentive is configured and tested while your existing platform stays live. No risk to active revenue while we build and validate the new setup.
Warm-Up & Transfer
Gradual sending volume increase on Attentive's infrastructure. Subscriber migration in batches with deliverability monitoring at every step.
Full Cutover
Old platform switched off once Attentive is performing. Flows live, segments active, attribution confirmed. Zero revenue gap.
Personalisation that goes deeper than first name and purchase history.
Attentive's data layer captures signals most platforms ignore. Browse behaviour, product affinity patterns, channel engagement preferences, purchase velocity and predictive next-buy timing.
We build personalisation frameworks that use this data to deliver content that feels like it was written for one person. Because in Attentive's model, it effectively was.
For brands with deep product catalogues, we configure cross-sell logic based on real affinity data. Not algorithmic guesses. For consumable categories, replenishment timing is calculated from your actual customer purchase cycles. For high-consideration products, we build nurture sequences that match the natural decision timeline.
Every subscriber gets a different experience based on where they are and what they care about. That's not a feature. That's the whole model.
Data that drives decisions
Behavioural Signals
Real-time capture of browse, click and purchase signals across your Shopify store. Attentive builds an individual profile for every subscriber that updates with every interaction.
Predictive Segmentation
AI-powered predicted next purchase date, churn risk scoring and lifetime value modelling that lets you act before a customer lapsed instead of after.
Dynamic Content
Product blocks, offer modules and creative elements that render differently for each recipient based on their profile data. One campaign. Thousands of individual versions.
Third-Party Data Integration
Attentive connects with your loyalty platform, review tool, subscription app and more. We map these integrations so your retention stack shares data instead of working in silos.
Attentive AI doesn't just personalise content. It decides when to send, which channel to use and what to say.
Attentive's AI layer is what separates it from platforms that bolt "smart" features onto legacy infrastructure. The AI is trained on your brand's own top-performing messages, so recommendations are based on what actually works for your audience.
Send time optimisation operates at the individual level, not timezone-based batch sending. Each subscriber receives messages when their own engagement patterns suggest they're most likely to act.
AI-driven copy suggestions are generated from your own historical sends. Channel selection logic routes each message via email, SMS or both based on that subscriber's individual engagement history across channels.
We configure, test and iterate these AI layers as part of our ongoing management. The platform gets smarter every month. So does your revenue.
AI that works while you sleep
AI Send Time Optimisation
Individual-level send time prediction based on each subscriber's own engagement history. Not batch sending at 10am. The right time for each person.
AI Copywriting
Copy suggestions trained on your own top-performing sends. Recommendations that reflect your brand voice and what has actually converted your specific audience.
Smart Channel Routing
Attentive AI determines whether email or SMS is more likely to drive action for each subscriber at each moment. Channel orchestration that maximises revenue per send.
Audience Intelligence
Automatically adjust campaign audiences using historical and real-time signals. Target the subscribers most likely to convert, not the broadest possible list.
Journeys that [convert|retain|compound]
Welcome Journey
AI-personalised welcome sequences that split based on purchase status and product interest signals from the first interaction. First impressions built around individual data.
Abandonment Recovery
Browse and cart abandonment journeys with dynamic product content and AI-optimised timing. SMS escalation when email goes unopened. Revenue recovered around the clock.
Post-Purchase
Cross-sell sequences timed to your replenishment cycle, review collection and loyalty building. The purchase is the beginning of the relationship, not the end of the journey.
Winback & VIP
AI-powered churn risk detection triggers winback sequences before customers fully lapse. VIP touchpoints reward your highest-value customers and widen the gap between them and everyone else.
What we manage
Journey Architecture
Full lifecycle journeys designed, built and optimised inside Attentive. Custom logic built around your products, margins and buying patterns. Not imported templates.
Campaign Calendar
Planned, written and executed campaigns aligned to your promotions, product launches and seasonal moments. Strategic sends informed by your audience's actual engagement patterns.
AI Configuration
Setup, testing and ongoing optimisation of Attentive's AI features including send time optimisation, audience intelligence and AI-powered copy. The platform's capabilities, fully activated.
Deliverability
List hygiene, sender reputation management and engagement-based suppression. We protect inbox placement so your messages actually get seen and acted on.
Attentive was built for SMS first. That gives it an edge most email platforms can't replicate.
SMS open rates sit around 98% compared to email's 20-30%. For time-sensitive moments like flash sales, back-in-stock alerts and limited drops, SMS cuts through in ways email can't.
Because Attentive was SMS-native from day one, the integration between channels is genuine. Email and SMS share a single subscriber profile, a single data layer and a single journey canvas.
Abandonment sequences that escalate from email to SMS when email goes unread. VIP offers delivered via SMS for exclusivity and urgency. Campaign sends orchestrated across both channels with no duplication and no channel conflict.
We configure the channel logic, build the creative for both formats and manage the ongoing calendar across email and SMS as one unified retention system.
WHY RETENTION SUPERCHARGES ACQUISITION
Higher LTV means you can outbid everyone else on Meta and Google.
When your customers buy twice instead of once, your allowable cost per acquisition doubles. That means you can bid more aggressively, test more creative and scale faster than competitors who are stuck optimising for one-and-done purchases.
Retention isn't a nice-to-have. It's the unlock that makes your entire paid media strategy more profitable.
Questions? We got answers.
Klaviyo is a solid platform. Attentive is built differently, with AI as a core layer rather than a bolt-on feature.
If you're doing serious volume and want genuine send-time optimisation at the individual level, SMS-native integration and AI-driven audience intelligence, Attentive is worth the conversation.
We can run a platform comparison against your current performance to see whether a migration makes commercial sense for your specific situation.
Typically 4 to 8 weeks depending on list size, complexity of existing flows and integration requirements.
We run both platforms in parallel during the transition so there's no revenue risk. The cutover only happens once we're confident Attentive is performing.
Not if it's done properly. We run a structured warm-up on Attentive's sending infrastructure before any significant volume moves across.
We've migrated brands with 50K to 500K+ subscribers without deliverability drops. The process is gradual and monitored at every step.
Yes. We manage email and SMS as one unified retention system, not two separate channels.
Journey logic, campaign calendars and AI configuration all run across both channels from a single strategy.
As an Attentive partner agency we have direct access to their product team, early access to new features and dedicated partner support for our clients.
That means faster issue resolution, earlier access to AI capabilities and a team that knows the platform inside out.
Looking for more?
Email & Retention (Klaviyo)
Full lifecycle email and SMS management on Klaviyo for Australian ecommerce brands.
Ready to switch to Attentive?
Tell us where you're at and we'll map out a migration plan or a fresh Attentive setup for your brand.
Get in touch
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