Creative will make or break your ad account. This is where we shine.
THE NEW CREATIVE MODEL
Forget hook testing.
Think signal engineering.
The old model
Hook testing
Make 4 ads. Test 4 hooks. Pick the winner. It worked when Facebook let you micro-target audiences manually - but that era is over.
- Pick an audience
- Write 4 hooks
- Same ad, different opening
- Let budget decide the winner
The new model
Signal engineering
ANDROMEDA reads every creative element before it considers your audience settings. We engineer complete signal packages designed to guide the algorithm toward your ideal buyer.
- Different personas
- Different consideration stages
- Different emotional triggers
- Different buying motivations
4 concepts. ANDROMEDA variations. Funnel-stage targeting.
4 Unique Concepts
Every production cycle starts with 4 strategically distinct creative concepts. Not variations of the same idea. Genuinely different approaches to reaching your buyer at different stages of the funnel.
ANDROMEDA Variations
Each concept gets multiple ANDROMEDA-ready variations. Different talent, different settings, different audio treatments, different visual pacing. Each variation is a unique signal package that reaches a different segment.
Funnel Stage Targeting
Every concept is designed for a specific stage of the buying journey. Cold awareness, warm consideration, hot purchase intent and post-purchase advocacy. The creative itself does the targeting.
Signal Attribution
We track which signal elements drive performance. Was it the talent? The location? The music? The opening frame? This data feeds directly into the next production cycle so every round gets smarter.
What content we create.
There are infinite possibilitys for ad types, here are a few we've found ourselves creating often, becuase they generate a result.
Different stages need different signals. We build for all of them.
Cold (Awareness)
Pattern interrupt creative designed to stop the scroll and plant a seed. Broad signal elements that reach new audiences. Problem-aware hooks, aspirational visuals and curiosity-driven pacing that tells ANDROMEDA to find people who don't know you yet but should.
Warm (Consideration)
Education and proof creative for people who've seen you before. Product demos, founder explanations, comparison content and social proof compilations. Signal packages calibrated for engaged but undecided buyers who need one more push.
Hot (Purchase Intent)
Conversion-focused creative with strong offers, urgency elements and direct CTAs. Tight pacing, clear value propositions and retargeting-optimised signal packages for people who are ready to buy right now.
Post-Purchase (Advocacy)
Retention and referral creative that turns buyers into advocates. Unboxing, how-to, cross-sell and community content that feeds back into acquisition through social proof and UGC. The cycle compounds.
Define. Research. Execute. Attribute. Multiply.
Define
Map audience segments, buying triggers and the specific signal elements that will resonate with each segment. Talent profiles, location briefs, audio direction and visual tone all defined before production.
Research
Analyse competitor creative, winning signal patterns in your vertical and the specific cue combinations that drive performance for your audience demographics.
Execute
Produce 4 unique concepts with ANDROMEDA signal variations. One shoot day, dozens of strategically different assets. Every element deliberately chosen as a targeting signal.
Attribute
Track which signal elements drove performance. Was it the talent demographic? The setting? The music style? The colour palette? This is where the data gets specific.
Multiply
Take the winning signal combinations and produce new concepts that preserve what worked while testing new variables. The cycle compounds. Every round gets sharper.
THE PRODUCTION SYSTEM
One shoot day. 4 concepts.
40-60+ ANDROMEDA-ready assets.
Pre-Production
1–2 weeks
Signal strategy for each concept. Talent casting based on audience demographics. Location scouting aligned to buyer lifestyle. Wardrobe, props, music and colour direction all locked to specific targeting signals.
Shoot Day
1 day
4 concept setups with signal variations per setup. Different talent, wardrobe, and audio treatments batched efficiently. Every setup is designed to produce multiple distinct signal packages from one location.
Post-Production
3–5 days
Each raw take becomes multiple ANDROMEDA variations: different opening frames, music, text overlays, and CTAs. Every ratio (1:1, 4:5, 9:16, 16:9) for full placement coverage. 40–60+ unique assets delivered campaign-ready.
Questions? We got answers.
Every element in your ad tells ANDROMEDA's AI something about who should see it. The talent, music, location, wardrobe, colours, props and subtitles all act as targeting signals. We deliberately choose each element to guide Meta's delivery system toward your ideal buyer instead of leaving it to chance.
4 unique concepts with ANDROMEDA signal variations per concept. After post-production that becomes 40-60+ unique assets across all ratios and placements. Each one is a distinct signal package, not a minor tweak of the same ad.
Yes. Full licence to use everything we produce wherever you want. Organic social, website, email, retail. It's your content.
We can audit your existing creative library and identify which signal elements are working and which aren't. Often the raw footage is fine but the signal packaging doesn't align with how ANDROMEDA evaluates creative. We can re-edit existing assets with new signal engineering before producing anything new.
Your media buyer is in the room during concept planning. Signal strategy is built directly from account performance data. After each cycle, attribution data flows back into the next creative brief. Creative and media buying are one connected system, not separate departments.
Not ready for full production? Start with an audit.
Marketing & Content Audit
Not sure if your creative is the bottleneck? Our audit includes a full creative performance analysis using The DREAM framework. Find out what's working, what isn't and what to produce next.
Looking for more?
Ready? Set? Convert.
Tell us about your creative challenges and we'll map a production plan built around signal engineering and ANDROMEDA-ready creative.
Get in touch
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