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Email & Retention Marketing

Stop leaving repeat revenue on the table.

Zebra3 x Klaviyo - Email & SMS Marketing, CDP & More
FULL SERVICE KLAVIYO

What we manage

Full lifecycle flows designed, built and optimised for your specific customer journey. Not templates. Custom logic built around your products, margins and buying patterns.

Planned, written and executed campaigns aligned to promotions, product launches and seasonal moments. Strategic sends, not spray-and-pray blasts.

Behavioural and purchase-based segments that let you send the right message to the right customer at the right time. RFM analysis, predictive segments and lifecycle stages.

List hygiene, sender reputation management and engagement-based suppression. We protect your inbox placement so your emails actually get seen.

THE RETENTION PROBLEM

You're spending money to acquire customers once. Then letting them walk away.

Most ecommerce brands pour 80% of their budget into acquisition and 20% into retention. That's backwards. Increasing customer retention by just 5% can boost profits by 25-95%.

Yet most Klaviyo accounts we audit have broken flows, generic campaigns and zero segmentation strategy.

We build retention systems that work while you sleep.

THE RETENTION MATH

A 5% increase in retention can boost profits by 25-95%. Here's how we make that happen.

Every dollar you spend on retention has a multiplier effect across your entire business. When a customer buys twice instead of once, your effective cost per acquisition halves.

When they buy three times, you're operating on unit economics most competitors can't match.

EMAIL DESIGN PORTFOLIO

Beautifully crafted emails that drive conversions, not just opens.

A selection of campaigns we've designed for our clients across industries. Every email is built mobile-first, brand-aligned, and optimised to perform, because a stunning design that doesn't convert is just expensive art.

Oh, and did we mention we optimise for Dark Mode?

Email design 1
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REAL RESULTS

Case studies from real brands

Australian ecommerce brands seeing real outcomes.

Email Revenue: 12% to 28% of Total in 90 Days

Complete Klaviyo rebuild. 12-email welcome series with purchase-status branching, browse and cart recovery, cross-sell sequences and VIP winback. Revenue share more than doubled while improving customer experience.

15-25% Revenue from Abandonment Flows

Browse and cart recovery flows with dynamic product content and urgency triggers. These two flows alone now generate 18% of total email revenue for this brand.

Repeat Purchase Rate +34%

Post-purchase cross-sell sequencing timed to product replenishment cycles, combined with VIP loyalty touchpoints. Repeat purchase rate lifted 34% in 6 months.

Klaviyo Migration: Zero Revenue Gap

Full migration from Mailchimp to Klaviyo with parallel running. List migration, flow rebuilds, integration setup and sender warm-up. No deliverability drops, no revenue gaps during transition.

CORE FLOW STACK

Lifecycle architecture that [converts|retains|compounds]

01

Welcome Flow

Purchase-status split logic that converts new subscribers differently from existing customers. First impressions that actually drive first purchases.

02

Browse & Cart Recovery

Browse abandonment and cart recovery sequences with dynamic product content. We recover revenue that would otherwise disappear into the void.

03

Post-Purchase

Cross-sell sequences, review collection, education series and loyalty building. The purchase isn't the end of the journey, it's the beginning of the relationship.

04

Winback & VIP

Lapsed customer reactivation with escalating offers and VIP loyalty touchpoints that reward your best customers and keep them coming back.

Achievement highlights

By the Numbers

25-95%

Profit increase from 5% retention improvement

The compound effect of repeat customers on your bottom line.
5-7x

Cost to acquire vs retain

It costs 5-7x more to acquire a new customer than to retain an existing one.
15-25%

Email revenue from abandonment flows

Typical share of total email revenue coming from browse and cart recovery flows.

PLATFORM MIGRATION

Moving to Klaviyo? We handle the full migration.

Whether you're migrating from Mailchimp, Omnisend, Drip or another ESP, we handle the complete transition: list migration with engagement history preservation, flow rebuilds designed from scratch (not template imports), integration setup with your Shopify store, segment recreation and sender domain configuration with proper warm-up protocols.

We've migrated brands with 50K to 500K+ subscriber lists without deliverability drops or revenue gaps. The key is parallel running both platforms during the transition period and gradual traffic shifting that preserves sender reputation.

FAQs

Questions? We got answers.

No. We manage both lifecycle flows and campaign calendars as one integrated system.


Flows handle the automated evergreen revenue. Campaigns handle timely promotions, launches and seasonal moments.


Together they form a complete retention engine.

Yes. Deliverability hygiene is built into our process from day one.


We audit sender reputation, clean inactive subscribers, implement engagement-based suppression and monitor inbox placement rates ongoing.

Higher repeat purchase rate increases customer lifetime value, which raises your allowable cost per acquisition. That means your Meta and Google campaigns can bid more aggressively and scale faster while staying profitable.

Yes. We handle full migrations from Mailchimp, Omnisend and other platforms including list migration, flow rebuilds and integration setup with your Shopify store.

START HERE

Not ready for full management? Start with an audit.

Marketing & Content Audit

Want to see the full picture across paid and retention? Our Marketing & Content Audit covers your entire growth stack including how retention performance impacts acquisition efficiency.

Get the Marketing & Content Audit
Get in touch with our team

Ready? Set? Convert.

Tell us about your retention goals and we'll map the highest-impact flow and campaign priorities for your brand.

Get in touch

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