SEO Services

Organic traffic that actually buys.

Start with an SEO Audit
non-brand growth
zebra3.digital/category-page High-intent category query

Technical health, on-page structure, content depth and authority working together.

rich snippet eligibleProduct schema detected
crawl path cleanInternal links flowing
Technical96
Organic revenueCompounding

THE SEO PROBLEM

Ranking for your brand name doesn't count. That traffic was coming anyway.

The real growth opportunity in ecommerce SEO is non-brand search. People searching for what you sell without knowing you exist.

Category terms, product comparisons, buying-intent queries that bring new customers to your store for free.

Most ecommerce brands have their SEO basics wrong. Thin collection pages, duplicate product descriptions, broken internal linking and zero content strategy.

We fix the foundations first, then build a system that compounds organic revenue month over month.

SEO STACK

What we do

Technical SEO

Crawlability, indexation, site speed, structured data and Core Web Vitals. The invisible stuff that determines whether Google can even find and rank your pages.

Category & Product Pages

Collection page optimisation for category-level search terms. Product page improvements for long-tail buying queries. This is where organic ecommerce revenue lives.

Content Strategy

Keyword-to-page mapping, content briefs and publishing strategy aligned to commercial search intent. Content that ranks and converts, not blog posts for the sake of blogging.

Authority Building

Internal linking architecture and external authority development. We build the topical authority and link equity that moves rankings for competitive commercial terms.

SEO EXECUTION SYSTEM

The full ecommerce SEO stack, rebuilt properly.

Technical foundations, on-page optimisation, ecommerce architecture, content strategy, authority building and market-specific SEO in one connected growth system.

TECHNICAL SEO DEEP DIVE

If Google can't crawl it properly, it can't rank it. Full stop.

We audit crawl budget allocation, identify orphaned pages, fix redirect chains that waste crawl equity and ensure your sitemap accurately reflects your live URL structure. For large catalogue stores (5,000+ products), crawl budget management becomes critical, you need Google spending its time on your money pages, not filtered collection variants and out-of-stock products.

Structured data markup is implemented across product pages (Product schema with price, availability, reviews), collection pages (ItemList), FAQs (FAQPage), breadcrumbs and organisation schema. This drives rich snippet eligibility in search results, increasing click-through rates by 20-30% on average for eligible queries.

Core Web Vitals (LCP, FID, CLS) are audited and optimised at the theme level. We work directly with Shopify's architecture to minimise render-blocking resources, optimise image delivery and reduce layout shift.

ON-PAGE OPTIMISATION

Title tags, meta descriptions, heading hierarchy and internal linking. The fundamentals that most stores get wrong.

We write title tags that balance keyword targeting with click-through appeal, using formulas tested across hundreds of ecommerce pages. Meta descriptions that sell the click.

H1-H6 hierarchy that communicates page structure to both search engines and users.

Internal linking is where most Shopify stores leave the biggest opportunity on the table. We build contextual link structures that pass authority from high-performing pages to commercial targets, create category hub architectures and implement breadcrumb navigation that strengthens both UX and crawlability.

Image alt text is written for every product and collection hero image, using keyword-targeted descriptions that drive Google Images traffic, an often overlooked acquisition channel for visual products.

ECOMMERCE SEO SPECIFICS

Shopify SEO has unique constraints and opportunities. We know both.

Shopify's URL structure, tag pages, collection filtering and pagination create specific SEO challenges that generic agencies miss. We know how to handle duplicate content from tag pages, optimise collection page hierarchy for crawl budget and structure internal linking within Shopify's architecture.

For product pages, we focus on unique descriptions that target long-tail buying queries, structured data markup for rich snippets in search results and image optimisation that drives Google Images traffic. For collection pages, we build keyword-targeted category descriptions, cross-linking structures and faceted navigation that search engines can crawl properly.

Content strategy goes beyond blog posts. We create buying guides, comparison pages and category landing content that targets commercial search intent and builds topical authority in your product categories.

CONTENT STRATEGY

Content that ranks and converts. Not blog posts for the sake of word count.

We build content strategies around commercial search intent. Buying guides that target comparison queries. Category landing content that captures mid-funnel researchers.

FAQ content that answers the questions your customers type into Google before purchasing.

Every piece of content has a commercial purpose: capture non-brand traffic and guide it toward a purchase. We don't produce 500-word filler articles to pad a blog.

We create comprehensive, expert-level content that builds topical authority and drives revenue-attributable organic sessions.

Content briefs include target keywords, search intent analysis, competitor content gaps, internal linking targets and conversion goal for each piece. This ensures every article published moves the needle on organic revenue, not just traffic.

AUTHORITY BUILDING

Domain authority isn't built by accident. It's built by strategy.

For competitive commercial terms, on-page optimisation alone isn't enough. You need external authority signals, links from relevant, high-quality websites that tell Google your store is a trusted source in your category.

We build authority through digital PR, supplier and partner link opportunities, industry publication placements and strategic content that naturally attracts links. We don't buy spam links.

We build genuine authority through content that people actually want to reference and share.

LOCAL & INTERNATIONAL SEO

Selling in Australia? Selling globally? Different SEO strategies for different markets.

For Australian-focused stores, we optimise for AU-specific search patterns, configure hreflang for multi-region Shopify Markets and build local authority signals. For brands selling internationally, we implement international SEO architecture that prevents cannibalisation between regional stores and ensures each market targets locally relevant search terms.

THE FULL SEO STACK

Technical. On-page. Authority.

SEO isn't one thing. It's three disciplines working together. We execute all of them.

Technical Foundation

Crawl budget optimisation, canonical management, structured data, XML sitemaps, robots.txt, redirect chains and Core Web Vitals. The invisible infrastructure that determines whether Google can find, understand and rank your pages.

On-Page & Content

Title tag strategy, meta descriptions, heading hierarchy, internal linking, image alt text, schema markup and keyword-targeted content creation. Every page optimised for both search engines and human conversion.

Off-Page & Authority

Link acquisition strategy, digital PR, brand mention monitoring and competitor backlink analysis. Building the domain authority needed to compete for commercial terms in your vertical.

Local & International

AU-specific search optimisation, hreflang for multi-region Shopify Markets and international SEO architecture that prevents cannibalisation between regional stores.

EXECUTION MODEL

How we execute

01

Foundation Sprint

Technical fixes and architecture setup to establish crawl health, indexation and site speed baselines.

02

Content & Optimisation

Category, product and content page optimisation rolled out in commercial priority order.

03

Authority & Iteration

Link building, topical authority development and continuous improvement based on ranking and revenue data.

Achievement highlights

By the Numbers

20-30%

CTR increase from rich snippets

Structured data markup drives visibility in search results.
0%

Cost per click for organic traffic

Non-brand organic is the highest-margin acquisition channel.
7%

Conversion drop per second of load delay

Technical SEO directly impacts revenue, not just rankings.
REPORTING

How we measure SEO success

01

Monthly Rankings Report

Keyword position tracking for target commercial terms with trend analysis and competitor movement context.

02

Traffic & Revenue

Non-brand organic sessions, page-level performance and organic-attributed revenue tracking.

03

Technical Health

Crawl error monitoring, indexation status, Core Web Vitals and structured data validation.

04

Quarterly Strategy Review

Content pipeline review, authority progress, competitive analysis and priority adjustments based on performance data.

FAQs

Questions? We got answers.

Yes. Collection and product page performance are our core priority. We understand how Shopify handles SEO at a technical level and how to optimise within the platform's constraints and strengths.

Non-brand clicks, commercial keyword rankings, organic-attributed revenue and page-level conversion rates. We track what matters commercially, not just traffic numbers.

Absolutely. Shared search intent data and landing page learnings improve both channels.


Brands that rank organically for their key terms also see better paid performance because of improved quality scores and lower CPCs.

START HERE

Not ready for full management? Start with an audit.

SEO Audit

Start with a comprehensive SEO Audit. Full technical crawl, keyword opportunity mapping, competitor gap analysis and a 90-day implementation roadmap focused on non-brand revenue growth.

Get the SEO Audit
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