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Flows
Welcome, browse, abandoned cart, post-purchase, winback, VIP and replenishment journeys.
Free CRM diagnostic for Shopify brands
Get a free Klaviyo audit from Australian eCommerce CRM experts
Find the lifecycle, flow, campaign and segmentation gaps costing your Shopify brand repeat revenue.
2-minute qualification form. If there is a fit, book a short context call with Sean.
KlaviyoEmail flowsCampaign strategyLifecycle strategy
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Check if you qualify for the free Klaviyo audit.
Submit the short form now, then keep scrolling if you want to see exactly what we review.
CRM firstKlaviyo, email and customer lifecycle strategy for Shopify brands.
Shopify brandsBuilt for ecommerce teams where retention changes the growth maths.
Aussie ExpertsAustralian eCommerce CRM operators reviewing strategy, segmentation, offers, creative and reporting together.
Fix orderTop leaks, likely impact and recommended sequence from the audit.
What we check
Your CRM should turn first orders into repeat revenue.
Paid traffic can buy the first order. Klaviyo decides how much of that demand becomes a second order, a third order and a customer worth acquiring again.
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Segments
Customer groups, buying behaviour, engagement, predictive signals and suppression logic.
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CRM
Klaviyo strategy, timing, channel mix and moments where CRM should earn its place.
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Campaigns
Calendar rhythm, offers, product stories, creative formats and list fatigue risk.
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Attribution
How Klaviyo revenue is being read, overclaimed, underused or disconnected from LTV.
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Retention
What happens after the first order and whether the system is increasing customer value.
Your CRM should change the paid traffic equation.
If repeat purchase and owned revenue are weak, you need more new customers just to stand still. The audit shows where CRM can take pressure off acquisition.
First purchase
Lead captureOffer and list growth check
WelcomeMessage sequence and timing
First orderConversion path and objections
Second order
EducationProduct use and value build
Cross-sellNext best offer mapping
TimingPurchase cycle by product
Customer value
VIPHigh-value customer paths
WinbackChurn and reactivation logic
CRMUrgency and lifecycle fit
Lifecycle map
We look at the full path after someone joins your list or buys.
The audit does not stop at whether a flow exists. It checks whether the timing, segmentation, offer, copy, creative and channel choice match what the customer needs next.
Sample output
A fix list your team can actually use.
The audit is not a vague deck about sending more campaigns. It is a practical read on where CRM is leaking revenue, what evidence points to the leak and what should be fixed first.
Example CRM leak mapPRIORITISED
LeakEvidencePriorityFirst fix
Post-purchase journey drops too earlyNo second-order path by product categoryHighBuild category-specific education and cross-sell sequence
VIP segment is underusedHigh-value customers receive generic campaignsMediumCreate VIP calendar with early access and replenishment prompts
CRM is only used for promosChannel is not mapped to urgency or service momentsMediumReserve Klaviyo for high-intent windows and key lifecycle events
Zebra3 CRM audit approach
“Your Klaviyo account should make every acquired customer more valuable. We find the gaps stopping it from doing that job.”
Australian eCommerce CRM experts
Flow architectureWe look beyond whether flows are switched on and check whether the journey matches real purchase behaviour.
Campaign engineWe review calendar rhythm, stories, offers and whether campaigns are creating fatigue or demand.
SegmentationWe check if customer groups are being used in a way that changes message, offer and timing.
CRM roleWe assess where Klaviyo should support urgency, service and lifecycle moments without burning trust.
Email design portfolio
Beautifully crafted emails that drive conversions, not just opens.
A selection of campaigns we have designed for clients across industries. Every email is built mobile-first, brand-aligned and optimised to perform, including dark mode.
Best fit
Who it is for
- Shopify or Shopify Plus brands with real customer volume.
- Teams using Klaviyo as the core CRM platform.
- Brands with paid traffic running but retention not pulling its weight.
- Founders or marketers who want strategic CRM, not just campaign sending.
- Teams open to sharing CRM screenshots or read-only access if qualified.
Poor fit
Who it is not for
- Pre-launch stores without customer data.
- Brands looking for one-off copy tweaks only.
- Teams that only want a free full strategy deck.
- Stores unwilling to share any useful CRM context.
- Businesses that do not use email or CRM seriously.
Process
How it works
1
Submit the form
Tell us your store, CRM platform, revenue range and suspected retention problem.
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Book context call
If there is a fit, book a short call with Sean so we can understand the situation.
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We review CRM
We check flows, segments, campaigns, CRM, attribution and repeat purchase paths.
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You get the fix order
You get the highest-priority leaks and the order we would address them in.
Is this only a Klaviyo audit?
No. Klaviyo is a core focus, but we also review Klaviyo, lifecycle strategy, customer segments and the way CRM supports repeat purchase.
Is this Klaviyo-only?
No. This challenger page is focused on Klaviyo. We can still note CRM if it is being handled through Klaviyo, but the audit positioning is Klaviyo-first.
Will you need account access?
Not immediately. The form and context call come first. If there is a fit, screenshots or read-only access make the audit sharper.
Is this a sales call?
The goal is to find the most obvious CRM revenue leaks. If Zebra3 can help fix them, we will say so. If not, you still get useful direction.
Final step
Check if you qualify for the free CRM audit.
Takes about 2 minutes. If you qualify, the form will send you to the next step to book a context call.
Best for Shopify brands using Klaviyo.